Cal Poly

Industrial Technology & Packaging

Consumer Packaging

The Orfalea College of Business offers a consumer packaging concentration for business administration and economics majors.

About the Consumer Packaging Concentration

The Orfalea College of Business’ consumer packaging concentration combines foundational tools of business administration with dynamic technical skills crucial to a career in the $900 billion global packaging industry. This concentration provides business majors entry into a rapidly expanding field that has been fueled by the globalization of manufacturing and customer-supplier relationships. The interactions between packaging and the logistics system create a rich environment for students to examine complex problems.

By blending technical packaging courses with marketing and entrepreneurship curriculum, the program teaches students how to conceptualize packaging designs that meet customer needs and validate designs with data and customer insights. Our Learn by Doing curriculum will help students gain familiarity with packaging materials and related test equipment in addition to qualitative and quantitative marketing analysis practices. Our graduates are sought by a variety of employers for their ability to comprehend packaging costs and understand supply chain management and logistics challenges.

As the only packaging program within a business school, the Cal Poly Packaging Program has earned a national reputation for excellence while maintaining small class sizes. The world’s leading technology companies, agricultural producers and marketers, and retail ventures seek Cal Poly’s packaging alumni to fill dynamic roles in designing, developing, and testing. The Learn by Doing curriculum challenges students to create value-added packaging that contains, protects, and markets highly competitive consumer products in an increasingly globalized economy.

The following are the concentration’s required courses:

Course Number Course Title Units
BUS 418 Listening to the Customer 4
BUS 419 Strategic Marketing Management 4
BUS 451 New Product Development and Launch 4
IT 330 Packaging Fundamentals 4
IT 408 Paper and Paperboard Packaging 4
IT 475 Packaging Performance Testing 4

*Courses reflect the 2015-2017 catalog.

View the Consumer Packaging Concentration’s Declaration Form, Course Flowchart, Tentative Course Offerings and Career Information on the Orfalea Student Services concentration page.


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