Cal Poly American Marketing Association Succeeds at International Collegiate Conference


American Marketing Association(AMA) International Collegiate Conference

In March, a group of 12 Cal Poly students traveled to the 39th annual American Marketing Association (AMA) International Collegiate Conference in New Orleans, where they took second place out of 30 schools in the stimulation competition. Additionally, Cal Poly’s AMA chapter was recognized for its outstanding performance.

Throughout the conference, students competed in competitions, listened to talks given by industry professionals, and attended career development workshops. In order to prepare for the conference, Cal Poly AMA attendees worked on their competitions two quarters in advance. In the simulation competition, Cal Poly students Christopher Stubblefield, Christopher Walden, Reese Woodard and Marshall Zia took second place out of 30 schools. Cal Poly AMA’s chapter as a whole was recognized for its outstanding performance in all six functional categories including, chapter planning, professional development, membership, communications, fundraising, and social impact and community service.

Overall, Cal Poly’s AMA chapter continues to succeed and be ranked as one of the top chapters at the International Collegiate Conference. Due to the dedication of its members and Cal Poly’s Learn by Doing education, Cal Poly AMA has been ranked as AMA’s top 12 collegiate chapter out of 400 clubs.

Cal Poly Students Shine at the 2015 American Marketing Association International Collegiate Conference


DSC_3726In March, 12 Cal Poly students traveled with faculty to New Orleans for the 2015 American Marketing Association (AMA) International Collegiate Conference. While at the conference, Cal Poly’s AMA chapter was recognized for excellence professional development, chapter planning and membership. In addition to networking with marketing professionals from around the nation, Cal Poly’s cohort competed against dozens of other university teams in practical and simulated exercises.

Cal Poly’s AMA chapter placed second out of 35 schools in the Strategic Allocation of Business Resources (SABRE) Business Simulation. SABRE provides the competitive environment in which students leverage market studies to make strategic product planning, sales force deployment, advertising, pricing, and research and development expenditure decisions about a simulated company. The exercise mimics one year in the marketplace, determining market share, product contribution and overall profit for each company.

The chapter also took second place for its video contest entry promoting Be The Match, the AMA’s national philanthropic partner. Cal Poly students created an engaging mini-documentary to share stories about bone marrow donors and recipients whose lives have been changed forever by the organization. The videography team also captured interviews with Cal Poly’s Be the Match chapter president and edited the video together to promote the program on campus. View the video here: www.youtube.com/watch?v=Xs4zruWDaeA.

More than 180 universities attended the AMA conference, including 1,481 students and 183 faculty advisors.