Cal Poly Students Sweep National Packaging Design Competition


Four teams of Cal Poly students took home first-, second- and third-place awards and an honorable mention in this year’s Institute of Packaging Professionals (IoPP) Ameristar Student Packaging Awards Competition

The interdisciplinary teams combined industrial technology and packaging students with art and design students to create packaging solutions for a variety of consumer needs. Each team developed a physical prototype of their product complete with branded graphics.

“[Cal Poly’s] work is truly inspiring to our student community and packaging professionals,” said Jane Chase, chair of the AmeriStar competition judging panel and IoPP board member. “It gives students at the other packaging schools something to shoot for when we conduct our AmeriStar Packaging Awards 2017.”

The teams will be honored at IoPP’s industry conference PackExpo in November.

The first-place team created Jimmy Hats, a new approach to traditional condom packaging. Jimmy Hats feature a new design of the condom wrapper itself, and a sleek, branded box that differentiates it from competitors on the store shelf. The concept was created by industrial technology and packaging students Nacho Montez, Nick Kriley and Sean Gorman with graphic design students Remy Miller, Jade Zuspan and Pedro Rodriguez.

Another Cal Poly team took second place for The Merry Seedsters. The product featured seeds embedded in compostable paper strips to make planting easier. The design also doubled as garden labels to identify the planted vegetables. It was created by industrial technology and packaging students Emily Mallett, Nicholai Busch and Wilson Packard with graphic design students Skye Rainey, Ally Bender and Allison Freeman.

A third Cal Poly team earned third place for its sushi packaging concept, Oishi. Made of low-cost, biodegradable materials such as paper-molded pulp, Oishi is a convenient and sustainable package that protects the sushi roll and doubles as a stackable tray with compartments for sauces and chopsticks. It was designed by graphic design students Doug Huynh, Mari Eguchi and Mariana Lopez as well as industrial technology and packaging students Alex Yeo, Tom Hickel, Jack Hoffmann and Eric Findley.

Cal Poly students also received an honorable mention for their product, Cowler, which provides a convenient and easy way to spread cream cheese on the go with single-serving packages of different flavors. The lid of the package doubled as a disposable spreading tool. Industrial technology and packaing students Rebecca Kisch, Sarah Ma, Ben Bassett and Austin Turner collaborated with graphic design students Lauren Miller, Chris Ross and Jenna Castillo on the design.

The student projects were developed in Professor Javier de la Fuente’s IT 435: Packaging Development class and Professor Mary LaPorte’s ART 437: Graphic Design III class. De la Fuente, LaPorte, and industrial technology and packaging instructor Irene Carbonell served as student advisors.

For more information about this year’s teams, visit IoPP’s website at http://www.iopp.org/i4a/pages/index.cfm?pageID=4160.

Economics Professor Michael Marlow on Government and Obesity


Economics professor Michael Marlow shifted his focus in 2012, starting off the year with the publication of two papers detailing the effectiveness of government intervention in the fight against obesity in the United States. The main question at hand is whether policymakers should step in to enforce healthy decision-making when it comes to eating right and maintaining a healthy weight. Obesity is an issue that costs nearly $170 million in health spending, so Marlow investigates the impact of the fast food industry on obesity rates in the U.S. and explains why intervention efforts from Washington have proven to be unsuccessful.

In the first paper, “FAT CHANCE: An Analysis of Anti-Obesity Efforts,” Marlow and co-author Sherzod Abdukadirov critically examine whether government policymakers can improve social welfare by implementing policies designed to remedy systematic mistakes made by individuals. Such policymakers rely on the findings of behavioral economics research—a rapidly growing discipline that studies individuals’ systematic biases—to justify “nudges” or “shoves” that steer individuals toward choices more in sync with their best interests. In effect, the belief is that they can exploit individuals’ departures from rationality in ways that correct what the policymakers view as irrational individual mistakes. Marlow and Abdukadirov focus on efforts to lower obesity prevalence and argue that government intervention in individual food and lifestyle choices is often misguided and too easily justified on the assumption that elected officials are better informed than the individuals they seek to guide. In addition to taxes, interventions believed to steer individuals toward leaner bodies—and thus improved lives—include regulations requiring calorie counts on restaurant menus and vending machines; bans on children’s toys at fast food restaurants; bans on soda and unhealthy food at schools; and bans on new fast food restaurants. Marlow and Abdukadirov demonstrate that intervention is often ineffective in remedying individual failures and that, in some cases, its actions are counterproductive in producing the desired result.

In another paper, Marlow and co-author Alden F. Shiers (Economics Professor Emeritus for the Orfalea College of Business) examine the hypothesized link between obesity and fast food by examining data on all U.S. states between 2001 and 2009 in their recently published “The Relationship Between Fast Food and Obesity.” The previous literature on this issue leaves open the question of whether fast food causes weight gain, whether overeating causes fast food restaurant availability or some combination of the two. After controlling for other factors that may influence obesity prevalence, they find no support for the view that fast food is a significant causal factor behind the substantial weight gain exhibited by the US population.

To view Professor Marlow’s publications from 2011, click here.

Roll Global Vice Chair Lynda Resnick to Speak April 25 at Cal Poly


FOR IMMEDIATE RELEASE

Contact: Royaa Silver
805-756-2874; rsilve01@calpoly.edu

SAN LUIS OBISPO – Cal Poly will host Lynda Resnick, vice chair of Roll Global, on Wednesday, April 25, as part of the Orfalea College of Business Distinguished Speaker Series. Roll Global is a privately held company based in Los Angeles with interests in agriculture and luxury brands, including Paso Robles-based Justin Vineyards and Winery.

“A Conversation with Lynda Resnick” will be held from 2:10 to 3 p.m. in Harman Hall at the Performing Arts Center. Resnick will be in conversation with award-winning journalist and producer Laura Diaz, a Cal Poly alumna. The event is free and open to the public.

Lynda Resnick began her career in advertising, starting her own full-service agency at age 19. Since then, she has built a reputation as a smart business leader with a keen marketing mind. Her book, “Rubies in the Orchard,” details her approach to building a successful brand — an approach she has used to create bestselling brands at Roll Global, including Wonderful pistachios, POM 100% pomegranate juice, Cuties California Clementines and Mandarins, FIJI Water and Teleflora. Resnick is also a dedicated philanthropist who is focusing her efforts on a transformative project in California’s Central Valley, where a large number of Roll’s employees live and work for Paramount Agricultural Companies.

Laura Diaz is a 14-time Emmy Award winner who has anchored, reported and produced for several flagship Southern California television stations over the past two decades. In 1997, she became lead female anchor at KABC-TV in Los Angeles, the first Hispanic to hold that position at a Southland television station. Most recently, Diaz was lead anchor at KCBS-TV in Los Angeles.

The Orfalea College of Business Distinguished Speaker Series seeks to enhance the educational experience of business students and the Cal Poly community while showcasing programs, faculty and students to the California business community.

For more information, contact Royaa Silver at 805-756-2874 or rsilve01@calpoly.edu.

Bill Zito Scholarship Awarded to Two Orfalea College Students


Orfalea College seniors Paul Marchetti and Katherine Worland were each honored with a Bill Zito Scholarship from the PMMI Education & Training Foundation. The $750 award recognizes their academic achievements and dedication to advancing their future careers in the packaging industry. To qualify, Paul and Katherine were required to demonstrate a commitment to excellence in packaging professions, maintain a 3.0 GPA or higher, indicate involvement in extracurricular activities, and receive a recommendation from a faculty member within the packaging program.

Bill Zito Scholarship winners

Bill Zito Scholarship winners, Paul Marchetti and Katherine Worland, with Dave Christy, Orfalea College of Business dean, and Dr. Jay Singh, director of the Cal Poly Packaging Program.

Professor Steven Mintz on the Ethics of Whistle-blowing


Steven Mintz, Professor of Accounting for the Orfalea College of Business, contributed to www.trust.org in an article about the ethics of corporate whistle-blowing in cases of fraudulent or otherwise illegal business practices. Mintz teaches ethics in business and accounting at Cal Poly and manages two popular blogs in ethical issues in business and society (www.ethicssage.com) and in the workplace (www.workplaceethicsadvice.com). In this feature, Mintz raises tough questions about when an employee ought to speak up against corporate malpractice and discusses the various laws that protect whistle-blowers who reveal sensitive information.

“The harm a company does to a community with unlawful practices outweighs the harm an individual does to one’s employer by blowing the whistle after attempting to right the wrong through internal means.” – Steven Mintz

To read the full story, visit http://www.trust.org/trustlaw/blogs/anti-corruption-views/the-ethics-behind-blowing-the-whistle.