American Marketing Association Grows, Plans Next Marketing Career Conference

AMA Executive Board

Many alumni were members of Cal Poly’s chapter of the American Marketing Association and remember it as a club that provides students with opportunities to build their resumes and practice Learn by Doing. As one of Cal Poly’s largest and oldest professional business clubs, AMA also provides insight into a variety of career opportunities related to marketing.

This past year, AMA received the Club of the Year Award from Cal Poly, the Leaders in Community Outreach Award from the Orfalea College of Business, and placed second in Mustang News’ Poly Picks for Best Academic Club. The club continues to recruit and engage new members every quarter and recently selected executive vice president Chris Melchione as Member of the Year.

A few highlights to look forward to this upcoming year include quarterly corporate tours to top employers such as Workday, Facebook and Sony; weekly meetings and workshops; networking events; professional speakers; and collaborative events with other clubs including Net Impact and Cal Poly Entrepreneurs. AMA will be hosting its own Marketing Career Conference on Feb. 26, 2016, bringing top employers from across the country for a full day of networking, workshops and marketing competitions available exclusively to its members. AMA is accepting conference sponsorships from companies looking to present and recruit top marketing students at the event.

For more information on Cal Poly’s AMA chapter or to learn how you can get involved with the organization as a marketing alumnus, visit the club website at

Cal Poly AMA: The Link Between Classroom and Boardroom

Cal Poly’s American Marketing Association (AMA) chapter has become a vital link between marketing students and industry, taking students off campus to tour, network and experience a day at a number of California’s top corporations. In 2014 members had the chance to visit Citrix, Sonos, Appfolio, Symantec, Screen Engine and more on field trips that helped students see themselves leading marketing efforts on a grand scale. The Orfalea College of Business and Cal Poly took notice, recognizing the AMA’s efforts by naming it the 2014 Orfalea College of Business Best Club of the Year.

AMA has also made great strides in attracting industry leaders to campus through speaking opportunities at its popular weekly meetings and the annual Marketing Career Conference held each February. The conference has grown to host 20 companies with roughly twice the number of industry executives and recruiters. Today the event brings together Cal Poly’s top marketing students with professionals and alumni working in technology, healthcare and entertainment marketing for a fast-paced day of panel discussions, student pitches, and a keynote speaker exploring some of the industry’s biggest challenges. The event has also become a direct link for companies looking to source top marketing talent ahead of graduation.

Many marketing alumni stay connected to Cal Poly by lending support and insight to the AMA chapter. From participation in the Executive in Residence program to coordinating vital internships for students, reconnecting with Cal Poly enriches the marketing program and expands the alumni network. To get involved, contact or visit

Cal Poly Students Shine at the 2015 American Marketing Association International Collegiate Conference

DSC_3726In March, 12 Cal Poly students traveled with faculty to New Orleans for the 2015 American Marketing Association (AMA) International Collegiate Conference. While at the conference, Cal Poly’s AMA chapter was recognized for excellence professional development, chapter planning and membership. In addition to networking with marketing professionals from around the nation, Cal Poly’s cohort competed against dozens of other university teams in practical and simulated exercises.

Cal Poly’s AMA chapter placed second out of 35 schools in the Strategic Allocation of Business Resources (SABRE) Business Simulation. SABRE provides the competitive environment in which students leverage market studies to make strategic product planning, sales force deployment, advertising, pricing, and research and development expenditure decisions about a simulated company. The exercise mimics one year in the marketplace, determining market share, product contribution and overall profit for each company.

The chapter also took second place for its video contest entry promoting Be The Match, the AMA’s national philanthropic partner. Cal Poly students created an engaging mini-documentary to share stories about bone marrow donors and recipients whose lives have been changed forever by the organization. The videography team also captured interviews with Cal Poly’s Be the Match chapter president and edited the video together to promote the program on campus. View the video here:

More than 180 universities attended the AMA conference, including 1,481 students and 183 faculty advisors.