Cal Poly will host the American Marketing Association’s (AMA) 2016 Marketing and Public Policy Conference Thursday through Saturday, June 23-25. The event is expected to attract marketers, academics and public policy makers from around the world to the Cal Poly campus, representing a wide range of universities, agencies and organizations.
With the theme “fostering change for communities and societies,” speakers will explore how policy on large and small scales can ignite change and impact the quality of life for consumers. Cal Poly alumnus Peter Feldman (Business Administration, ’89), global product general manager at Amgen, will give the keynote presentation at an awards luncheon Friday, June 24.
AMA will also host an intensive workshop and doctoral seminar prior to the event June 20-23. The workshop is intended to increase the number of scholars and the quality of research in the marketing and public policy domain by providing doctoral-level education and mentoring sessions from accomplished senior researchers. Participants will have the opportunity to hear talks, receive feedback on research, interact and socialize, and identify new research ideas and directions along with these researchers and mentors.
The event is co-chaired by Brennan Davis, associate marketing professor in Cal Poly’s Orfalea College of Business, and Beth Vallen, assistant marketing professor at Villanova University.
Registration and conferences details are available at www.ama.org/publicpolicy.