American Marketing Association Tours LA Agencies


Cal Poly students at ad agency Team One

On Friday, April 28th, Cal Poly’s American Marketing Association traveled with 19 of their members to Los Angeles for their spring corporate tour. The organization was able to visit Saatchi & Saatchi, a global communications and advertising agency network, and their sister luxury brands advertising agency, Team One. Both agencies allowed members to gain insight into the different career paths in advertising, such as account management, strategy, copywriting, creative directing, and marketing. At Saatchi & Saatchi, members were able to tour their office and interview company leaders. At Team One, members were able to tour their AR/VR lab, offices, and hear from a variety of team members. Overall, the tour helped members understand the opportunities in advertising and the steps they can take to land their dream job (hopefully at one of these top-notch companies!)

Hear directly from students on the impact this experience had on their approach to their careers:

AJ Goldberg
The AMA Spring Advertising Corporate Tour surpassed my expectations.  I was fascinated by the different fields within advertising and being able to have my questions answered by industry professionals. Specifically, Evan Ferrari, the Saatchi & Saatchi advertising strategy director truly taught me about the avenue of strategy behind the advertisements which is now one of my top career choices.  I found the Team One environment very rewarding and it helped me realize that virtual and augmented reality are the way to advertise for the future of luxury products.  The tour was planned excellently by the AMA board, specifically Brenna Jensen!  It was truly one of the most rewarding opportunities I have experienced at Cal Poly so far.

Elvis Nguyen
Touring Saatchi & Saatchi and Team One was truly a one-of-a-kind experience. I thoroughly enjoyed seeing what the creative side of marketing had to offer through engaging with the speakers of various departments. Besides a short presentation by Ogilvy & Mather during an AMA general meeting, I had no real exposure to the advertising industry. In a sense, it opened up a new career pathway in which I really could see myself working in. My favorite part of the tour was viewing all the storyboards of each firm. It really shows how much work goes into an advertisement that is often taken for granted. That being said, I am very thankful for having the privilege to attend this tour and am even more grateful for being a member of Cal Poly AMA. I look forward to future corporate tours and maybe one day working for such amazing companies.

Bryanna McLoy
On Friday, I traveled to LA with AMA and visited two Advertising Agencies, Saatchi & Saatchi and Team One. I am very interesting in working at an agency after college, so learning about the different positions at the firm was beneficial and gave me an idea of what job I would like in the future. I’m interested in the creative side of marketing, and even more specifically the production side of advertising. I learned that production was a separate part of advertising, giving me more insight about what I should be doing now the will prepare me for an internship later. The best part about the trip was seeing all of the storyboards for commercials and being able to talk to the Creative Director at Saatchi & Saatchi. I would love to be in his position one day, and he gave good advice on how to get to his position.

Cal Poly American Marketing Association Succeeds at International Collegiate Conference


American Marketing Association(AMA) International Collegiate Conference

In March, a group of 12 Cal Poly students traveled to the 39th annual American Marketing Association (AMA) International Collegiate Conference in New Orleans, where they took second place out of 30 schools in the stimulation competition. Additionally, Cal Poly’s AMA chapter was recognized for its outstanding performance.

Throughout the conference, students competed in competitions, listened to talks given by industry professionals, and attended career development workshops. In order to prepare for the conference, Cal Poly AMA attendees worked on their competitions two quarters in advance. In the simulation competition, Cal Poly students Christopher Stubblefield, Christopher Walden, Reese Woodard and Marshall Zia took second place out of 30 schools. Cal Poly AMA’s chapter as a whole was recognized for its outstanding performance in all six functional categories including, chapter planning, professional development, membership, communications, fundraising, and social impact and community service.

Overall, Cal Poly’s AMA chapter continues to succeed and be ranked as one of the top chapters at the International Collegiate Conference. Due to the dedication of its members and Cal Poly’s Learn by Doing education, Cal Poly AMA has been ranked as AMA’s top 12 collegiate chapter out of 400 clubs.

Cal Poly American Marketing Association to Host Marketing Career Conference Feb. 17


Student team presenting at Cal Poly Marketing Career Conference

Cal Poly’s chapter of the American Marketing Association (AMA) will host its annual professional development and student recruiting event, the Marketing Career Conference, on Friday, Feb. 17 from 9 a.m. to 2 p.m. at the Performing Arts Center on campus.

The career conference aims to link Cal Poly marketing students to professionals and alumni who can offer career opportunities and mentorship. This year’s theme, “Coloring Outside the Lines,” aims to inspire marketing students to imagine a unique future and then find the job or internship that will help pave the way for success after graduation.

Rex Briggs, founder and CEO of Marketing Evolution, will provide the keynote address at 10:10 a.m. in Phillips Hall. Briggs is a recognized expert in marketing return on investment.

The event will also feature a student pitch competition judged by a panel of industry veterans. New this year is the Creative Showcase Competition, where students can display creative marketing portfolios and gather feedback from marketing professionals.

The Marketing Career Conference will also feature dynamic industry panels and multiple networking sessions with industry leaders who are looking to fill internship and career positions within their organizations.

Business professional attire is highly encouraged, and a light lunch will be provided for attendees. For more information visit calpolyama.org/mcc or send your questions to calpolymcc@calpoly.edu. Register to attend at calpolymcc.eventbrite.com.

Cal Poly AMA Chapter Tours Industry Firms


AMA members on the rooftop at AdobeCal Poly American Marketing Association (AMA) board member Michaela Iunker describes the club’s industry tour hosted during fall quarter.

On Friday, Oct. 28, a bus transported sleepy and eager AMA members to San Francisco to tour McKesson and Adobe while having lunch at Zynga in between. We were led by marketing lecturer and AMA Faculty Advisor Lisa Simon. On our journey to San Francisco, AMA members brainstormed questions to ask the speaker panel at McKesson. Upon arrival, all members were dressed to impress and ready to connect with the panel. Our group included many underclassmen and first-time freshman who were taking their first visits to major employers.

AMA members at McKessonWe received a tour in McKesson’s “Vision Room,” which displays all the products they create, all with messages on how much they affect, not only their cutovers, but also the medical industry. After the small tour, it was time to meet with the panel, which included Jeff Stalcup, VP of corporate marketing; Andy Burtis, senior VP of corporate marketing and communications; Stasia Lord, VP of brand for McKeson Corporate; Chi Nguyen, VP of health system marketing for the U.S. pharmaceutical business; Dara Shulman, senior director of marketing for the McKesson Specialty Health business; Rohit Parbhakar, director of digital marketing strategy for McKesson Corporate; and David Bone, director of enterprise employee communications for McKesson Corporate. The AMA members could easily see what it was like to work for a big organization like McKesson and if they felt like the culture fit their style.

Going on a corporate tour is more than having the opportunity to see really cool companies, but it’s a chance for members to see if working in those kind of environments would truly make them happy after graduation.

After the members finished with the panel, we hoped on the bus to have lunch at Zynga. I was a totally different style than McKesson, and it was a great opportunity to see a different style of company culture. We were also fed breakfast for lunch, which was fun for the AMA members.

Once we had a lunch and explored the company we were quickly whisked away to Adobe. Adobe was more creative-based and had a very friendly laid-back atmosphere. Members could really see the difference to what it would be like to work for a company versus a creative brand like Adobe. The really nice thing about Adobe was that the company employs a lot of Cal Poly alumni, so we got a chance to have a panel with them to learn more about the company and ask questions.

Cal Poly AMA would like to say a huge thank you to McKesson, Zynga and Adobe for hosting our group and supporting the success of Cal Poly marketing students.

Hear about the impact of the visit from a few AMA members who took the tour:

“Going on the corporate tour was an amazing experience because I got to see how diverse companies are within the same area. Being a first-year just starting to explore my opportunities in business, it was very beneficial to see how different companies operate, treat their work environment, and provide for the public. It gave me a better idea of what to expect in the professional world depending on what type of industry I choose to go in. The biggest thing that I learned from the corporate tour was that no matter what your specific background is, there are always opportunities to excel within a business, as long as you crave that success.” — Daniel Gonzalez

“It was extremely beneficial to hear a panel of around 10 Cal Poly Alumni discuss their experience and give tips & tricks to us, as they were in our positions only a few years ago. I thoroughly enjoyed bonding with other members of AMA and meeting new people as well, and I would recommend a corporate tour through AMA to anyone! I am thankful for this wonderful experience and hope that I have the opportunity to attend another tour in the future!” — Elena DeAngelis

“I really enjoyed going on the corporate tour this quarter. It was really cool to see so many different industries in one day. Going on this tour has especially sparked my interest in the healthcare industry and perhaps even McKesson. What I love about the corporate tours is that you get to see a side of the company that you wouldn’t otherwise get to see at a career fair or through a company’s website. At McKesson, you could really see the passion that people had for making a difference in other people’s lives, something that resonates with me. Overall the tour was a great way to get to know new members in a smaller setting as well as learn about what different industries have to offer.” — Casey Li

AMA members at Adobe“The corporate tour experience was wonderful. Before I went on this tour, I had never been to a successful corporate office or had the behind the scenes look that I received after this experience. I had never considered working at Adobe before the tour, but after it seems like a job that is very appealing to me. It helped me learn about opportunities and careers I’d enjoy that had never occurred to me before. It was great to get to hear from the panel at McKesson, they gave a lot of great advice that will stick with me for a long time.” — Rachel Yenofsky

“The professionals at McKesson had great advice regarding what to look for in a career. One of the panelists mentioned the analogy of picking a career like you would pick professors for classes in college. When we’re choosing classes, we always try to pick the best professors based on quality, whether we’ll actually learn something from the class, and if it will be a good overall experience. Deciding on a job position should be done in the same way. Rather than choosing a job based on simply the job description, the professionals at McKesson emphasized the importance of choosing a position that forces us to be better and more innovative than we were before. Overall, I had a great experience on the tour and am endlessly thankful for the opportunities and connections I’ve gained through AMA.” — Marisa

“As a freshman, I enjoyed seeing what different opportunities and experiences lie ahead for me in terms of my education at Cal Poly, and my experience in certain fields in the workforce. What really impressed me in all three of these companies was the amount of Cal Poly graduates they hire, along with their high praises of the preparedness of Cal Poly alums. During these tours, I was quite pleased to see how business and marketing could be applied to such a variety of fields, from healthcare to mobile games to software, and many more.” — Tali Pilip

Cal Poly to Host International Marketing and Public Policy Conference June 23-25


Cal Poly will host the American Marketing Association’s (AMA) 2016 Marketing and Public Policy Conference Thursday through Saturday, June 23-25. The event is expected to attract marketers, academics and public policy makers from around the world to the Cal Poly campus, representing a wide range of universities, agencies and organizations.

With the theme “fostering change for communities and societies,” speakers will explore how policy on large and small scales can ignite change and impact the quality of life for consumers. Cal Poly alumnus Peter Feldman (Business Administration, ’89), global product general manager at Amgen, will give the keynote presentation at an awards luncheon Friday, June 24.

AMA will also host an intensive workshop and doctoral seminar prior to the event June 20-23. The workshop is intended to increase the number of scholars and the quality of research in the marketing and public policy domain by providing doctoral-level education and mentoring sessions from accomplished senior researchers. Participants will have the opportunity to hear talks, receive feedback on research, interact and socialize, and identify new research ideas and directions along with these researchers and mentors.

The event is co-chaired by Brennan Davis, associate marketing professor in Cal Poly’s Orfalea College of Business, and Beth Vallen, assistant marketing professor at Villanova University.

Registration and conferences details are available at www.ama.org/publicpolicy.