Orfalea Faculty Research Featured in Top Industry Publications

Five Orfalea College of Business faculty members showed once again why the college is a leader in industry trends and innovation. Recently Stephanie Fischer, Corey White, Jochim Scholz, Allison Ellis and Leida Chen all recently published important new research in top-tier journals of Economics, Marketing, Management and Information Systems. Read more about their studies.

Stefanie Fischer and Corey White – Journal of Public Economics
The two Economics professors published an article titled “The impacts of reduced access to abortion and family planning services on abortion, births, and contraceptive purchases,” in the Journal of Public Economics. The study examines Texas counties in which legislation had cut funding for family planning clinics and abortion providers. Abortions in these counties fell 16.7% and births rose 1.3%. Even though it’s a hotly-contested political and social topic, the short- and long-term impacts of abortion legislation have been largely overlooked. This paper provides empirical data and a more comprehensive look at the public effects. Read more.

Joachim Scholz – Marketing News
Scholz’ paper “Cultural Engagement in the Age of Social Media,” was featured by Marketing News, the flagship publication of the American Marketing Association. In it, he analyzes the effect of social media outrage on brand image. While some media missteps—like those from Uber and United Airlines—can damage a brand, other times the company can use it to strengthen their position. Specifically, he studies the case of Protein World, a U.K.-based supplement brand that, after receiving public criticism about an insensitive ad, doubled down on their stance and ended up building their brand voice. It’s a compelling study on new marketing challenges raised by social media. Read more.

Allison Ellis – Journal of Management
According to Ellis’ study, as of 2014, “25 percent of college graduates held jobs that did not require their degree, paving the way for potential feelings of overqualification.” Her research paper on this “perceived overqualification” investigates the ways in which it influences person-organization fit and extra-role behaviors toward coworkers. In doing so, Ellis and her colleagues discuss the practical effects of hiring overqualified individuals, or placing individuals in positions in which they will feel overqualified. The study provides important insight to help employers improve their company environment and their employee satisfaction. Read more.

Leida Chen – Information & Management
This research paper, titled “Understanding brand fan page followers’ discontinuance motivations: A mixed-method study,” delves into the reasons behind the decision to “unlike” or “unfollow” a social media brand page. Much of the prior research in this area sought to deeper understand motivations for social media page participation, ignoring the motivations for ceasing participation. The comprehensive study analyzes methods for identifying early discontinuance warning signs and improving follower retention. Read more.