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Marketing Professor Named Senior Faculty Fellow for Entrepreneurship

Lynn Metcalf, Marketing Area Chair in the Orfalea College of Business, was named Senior Faculty Fellow of Cal Poly’s Center for Innovation & Entrepreneurship. Metcalf will coordinate resources within the CIE’s Faculty Fellows program, a collaborative and interdisciplinary effort to facilitate and encourage innovation and entrepreneurship across campus.

“I’m most interested to understand each Faculty Fellow’s interests and needs so I can connect them to the resources that will support their efforts on campus and beyond,” said Metcalf, the 2014 Hood Professor of Marketing in the Orfalea College of Business. As the CIE and its Faculty Fellows program continues to expand, the Senior Fellow role will be come critical to sustaining an entrepreneurial community on campus that supports collaboration between instructors and students.

The existing Faculty Fellows, including Metcalf, will join three new professors recently appointed to the program. Brian Granger, associate professor of physics in the College of Science & Mathematics; Dale Dolan, the Hood Assistant Professor of Electrical Engineering in the College of Engineering; and Christiane Schroeter, associate professor of agribusiness in the College of Agriculture, Food & Environmental Sciences, were recently selected to join the program. With these additions, each of Cal Poly’s six colleges have faculty connected to the CIE.

The CIE Faculty Fellows program grants a yearly stipend to each fellow with the goal of developing entrepreneurial curriculum and research across colleges in partnership with the CIE. Additionally, each fellow will seek to incorporate entrepreneurship into their coursework and encourage entrepreneurial involvement among the university’s faculty and students. Each fellow will build on Cal Poly’s teacher/scholar model by developing cross-disciplinary programs and research projects that involve students.

“At Cal Poly, we believe that collaboration across disciplines and between students and faculty cultivates innovation and entrepreneurship,” said Jonathan York, faculty director of the CIE and entrepreneurship professor. “The Faculty Fellows program serves as a catalyst to accomplish both these goals.”

Metcalf has already embraced that collaborative spirit within the Faculty Fellows program. When she, Journalism Chair Mary Glick and Graphic Communications professor Lorraine Donegan were named Faculty Fellows in 2013, the three envisioned curriculum that would integrate the content development, presentation aesthetics and data analytics of each discipline. They began work on what would become an Integrated Marketing Communications minor, tying journalism, graphic design and business courses together for the first time. The minor will officially launch in fall of 2015.

For the past two years, the CIE’s faculty partners were supported through the Coleman Foundation in a pilot program to spread the entrepreneurial culture across Cal Poly’s six colleges. The initial success of this program led to further donor support, which enabled the Faculty Fellows program to officially launch this year.

Posted Oct 10, 2014

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