Cal Poly Marketing Faculty Receive Professorship Awards

Cal Poly’s Orfalea College of Business announced that Lynn Metcalf, Marketing Area Chair, and Joan Lindsey-Mulkin, marketing professor, are the recipients of the 2014 Hood Professorships in Marketing.

The Richard and Julie Hood Professorship in Marketing recognizes and supports outstanding faculty members in the marketing area. The award, founded by a family of Cal Poly alumni, is given each year to Orfalea College of Business marketing faculty who make a significant impact on students, lead their peers, enhance learning initiatives, provide student project opportunities, and support the objectives of the college and university. A committee from within the college, including members from its Marketing Area Task Force, the Executive Partners program and the Dean’s Advisory Council, manage the selection process. The award’s endowment provides resources for faculty’s personal and professional development that wouldn’t otherwise be available to the instructors.

Metcalf was selected for her role in establishing a partnership with Marketo that would introduce its marketing automation software into the area’s curriculum. She has also been instrumental in developing new cross-disciplinary courses including Integrated Marketing Communications and Marketing Analaytics and Business Intelligence. Lindsey-Mulkin was awarded the distinction for her leadership in providing innovative class projects that epitomize the university’s Learn by Doing philosophy.

The Hood family created the endowment in 2005 after their daughter Becky graduated with a degree in marketing. The Hoods established a similar endowment to support faculty in Cal Poly’s electrical engineering program, where Richard and his son Brian are alumni.

“I definitely benefited from the education I received from Cal Poly, and now my children have also received an education that has prepared them for industry today. We donated because we understand the budget situation,” said Hood upon establishing the award in 2005. “Cal Poly is a big part of our family. We respect the programs, value the education, and love the institution.”

The Hood Professorship is an important example of alumni support in the Marketing area. Similar professorships support the college’s Accounting and Finance areas thanks to the generosity of alumni, industry partners and friends of the Orfalea College of Business.