An interdisciplinary team of three Cal Poly students took first place in the 48 Hour Repack, a national student packaging design challenge presented by the Institute of Packaging Professionals’ Southeast Chapter.
The competition’s organizers selected a series of consumer products in need of packaging innovation and challenged students to create new designs in two days.
Cal Poly industrial technology and packaging seniors Brooke Billmeyer of Solana Beach, Calif. and Macintyre Peek of San Marcos, Calif. teamed with art and design sophomore Samuel Baber of Rancho Santa Margarita, Calif. for the contest. Over the course of a weekend in January, the team developed a new idea for packaging Keurig K-cup individual coffee pods.
The team created an interlocking hexagonal tube made from a single piece of recycled paperboard to protect and showcase the coffee pods. The concept’s re-closable dispenser system also featured graphics branded as “Pacific Roast” that could be displayed on a countertop and differentiate different blends of coffee. The team also created a promotional video for the product.
A panel of four judges surveyed more than 45 entries before naming Cal Poly the winner. For the final round of competition in March, the team traveled to Atlanta, Ga., where they were also awarded $3,000. Cal Poly took second place in last year’s 48 Hour Repack.