From March 16-20, 12 Cal Poly students embraced their Learn by Doing education and traveled to New Orleans for the American Marketing Association’s (AMA) annual International Collegiate Conference. There, students met with more than 1,700 peers from 202 university chapters. Conference attendees were able to listen to talks from industry professionals, attended chapter development workshops, and compete with fellow marketing students in a variety of career related challenges. Cal Poly AMA’s attendees brought back insight into the world of marketing as well as several wins for the chapter and Orfalea College of Business.
Carlos Giron, a junior studying marketing, won second place out of 60 competitors in AMA’s International Sales Competition. Chapter President Jordan Willis was a finalist in the Perfect Pitch Competition, while seniors Karissa Ramage and Christopher Melchione made it to the semi-finals of the Marketing Strategy Competition. Melchione also lead a team of students in the SABRE business simulation competition. Melchione, Alice Read, Reese Woodard and Marshall Zia took second place out of 30 schools in the simulation.
Cal Poly AMA was also awarded second place for Best Community and Social Impact video and second for the Collegiate Website Award. Our chapter as a whole was also recognized by the AMA for outstanding performance all six functional categories, including chapter planning, professional development, membership, communications, fundraising, and social impact/community service. For these reasons Cal Poly AMA has been ranked as one of AMA’s top 25 collegiate chapters, the highest Cal Poly AMA has ever been.
Overall, the trip to the International Collegiate Conference was a huge success. Cal Poly’s contestants put in hours of work outside of class before the conference and had to take many of their finals early so that they could make the trip. The awards Cal Poly AMA’s members brought home are a testament to the chapter’s success as well as Cal Poly’s Learn by Doing education.
For more details, visit www.calpolyama.org.