Cal Poly Professor Named Emerging Scholar by American Marketing Association

Brennan DavisCal Poly associate marketing Professor Brennan Davis was recently named the 2016 Emerging Scholar in Marketing and Society by the American Marketing Association’s Marketing and Society Special Interest Group (MASSIG).

The award honors the contributions of a researcher in the earlier stages of their academic career who tackles significant societal issues that substantially advance the industry’s collective understanding. Winners of the annual award have contributed a significant body of work in developing and advancing research in the areas of marketing and society, public policy, and marketing ethics.

Davis was selected because of his strong history of impactful service to the marketing field. His research into marketing’s impact on obesity and public health has played an integral part in the transformative consumer research movement, which focuses on consumer welfare and the quality of life for individuals affected by obesity across the world. His research has been published in the Journal of Public Policy & Marketing, the Journal of Business Research, the American Journal of Public Health, and the Journal of the Association for Consumer Research.

“This award is great recognition of Brennan’s commitment and hard work,” said Orfalea College of Business Dean Scott Dawson. “He continues to make an important impact on his industry and our students, and we are lucky to have him as part of our faculty.”

Davis is the Hood Professor of Marketing in Cal Poly’s Orfalea College of Business. He has taught core marketing classes and developed marketing analytics classes at the undergraduate and graduate levels since he joined Cal Poly in 2014. In addition to teaching, Davis has eight years of experience in marketing management for the automotive and technology industries.

For more information on the MASSIG awards, visit