Cal Poly Marketing Faculty Members Receive Professorship Awards

Brennan Davis and Lynn MetcalfCal Poly’s Orfalea College of Business recently named Professors Lynn Metcalf and Brennan Davis as recipients of the Hood Professorship in Marketing.

The award, founded by a family of Cal Poly alumni, is given each year to marketing faculty who push boundaries to evolve student learning opportunities and support the objectives of the college and university.

Metcalf, who began teaching at Cal Poly in 1986, has led the implementation of the university’s new integrated marketing communications minor and formed a student-centered partnership with consulting firm Trusted Peer. She also fostered dozens of Learn by Doing projects to students in her BUS 454: Marketing Projects class and provided career opportunities for students through the program’s annual Marketing Career Conference.

Davis chairs the Marketing Analytics Task Force comprised of industry leaders to develop courses central to the undergraduate concentration in marketing and Cal Poly’s new Master of Business Analytics program. He also collaborated with marketing faculty to redesign BUS 346: Principles of Marketing, which fosters a mentoring relationship between upperclassmen and new marketing students. Davis joined Cal Poly in 2014.

A committee from within the Orfalea College of Business, including members from its Marketing Area Task Force, the Executive Partners program, and the Dean’s Advisory Council, manage the selection process. The award’s endowment provides resources to further the faculty’s personal and professional development that wouldn’t otherwise be available.

The Hoods created the endowment in 2005 after their daughter Becky graduated with a degree in marketing. The Hoods established a similar endowment to support faculty in Cal Poly’s electrical engineering program, from which dad Richard and son Brian graduated.

“I definitely benefited from the education I received from Cal Poly, and now my children have also received an education that has prepared them for industry today. We donated because we understand the budget situation,” said Richard Hood upon establishing the award in 2005. “Cal Poly is a big part of our family. We respect the programs, value the education, and love the institution.”