Cal Poly AMA: The Link Between Classroom and Boardroom

Cal Poly’s American Marketing Association (AMA) chapter has become a vital link between marketing students and industry, taking students off campus to tour, network and experience a day at a number of California’s top corporations. In 2014 members had the chance to visit Citrix, Sonos, Appfolio, Symantec, Screen Engine and more on field trips that helped students see themselves leading marketing efforts on a grand scale. The Orfalea College of Business and Cal Poly took notice, recognizing the AMA’s efforts by naming it the 2014 Orfalea College of Business Best Club of the Year.

AMA has also made great strides in attracting industry leaders to campus through speaking opportunities at its popular weekly meetings and the annual Marketing Career Conference held each February. The conference has grown to host 20 companies with roughly twice the number of industry executives and recruiters. Today the event brings together Cal Poly’s top marketing students with professionals and alumni working in technology, healthcare and entertainment marketing for a fast-paced day of panel discussions, student pitches, and a keynote speaker exploring some of the industry’s biggest challenges. The event has also become a direct link for companies looking to source top marketing talent ahead of graduation.

Many marketing alumni stay connected to Cal Poly by lending support and insight to the AMA chapter. From participation in the Executive in Residence program to coordinating vital internships for students, reconnecting with Cal Poly enriches the marketing program and expands the alumni network. To get involved, contact or visit