Alumni Engagement


Marketing professionals directly participate in the Learn by Doing of our students through class projects, classroom visits, career opportunities, undergraduate scholarships and faculty partnerships. Individuals that make a five-year commitment to the Marketing Circle of Excellence allow us to better plan resources and maintain our reputation.

Class Projects and Marketing Cases 

The highest form of engagement is direct involvement in student learning. You and your organization can work with marketing students on class projects to develop their hands-on skills. Alternatively, our faculty can work with you to develop a marketing case lasting a week or two and delivering quality insights and/or actionable recommendations.

Internships and Career Opportunities

Our career-ready students build skills during internships, which provides an excellent opportunity for student engagement. Our graduates are prepared to enter diverse fields in marketing – digital, analytics, sales – and you can facilitate their entry into a career path.

Guest Lecturing and Web Conferencing

By returning to the Cal Poly classroom, you bring the latest industry thinking to our marketing students. As a guest speaker – either live or virtual – you can share your career journey, industry experience, and marketing expertise with the next generation of marketers.

Student Scholarships and Department Donations 

Scholarships for outstanding undergraduates provide direct value to our best and most deserving students, while direct donations to our department allow us to invest in student experiences, classroom technology, and other learning-enabling resources for our students.

Faculty Grants and Research Partnerships 

Like students, our faculty are central to our ability to realize the academic mission. By investing in the development and research of our faculty, you contribute to the next generation of marketing knowledge and the currency and vitality of our faculty.