Packaging Center’s Director Brings New Vision

Packaging industry veteran Brent Moore has joined the Orfalea College of Business as the administrative director of the new Packaging Value Chain Center. Moore has more than 20 years of experience in lean supply chain, packaging engineering and marketing in a variety of packaging verticals. He will lead fundraising efforts for the center while building relationships that provide industry-relevant research opportunities and problem-solving projects to students and faculty.

His first objective: find the right space to combine the center’s offices, classrooms and Learn by Doing labs as curriculum expands to incorporate customer research, prototyping, operational feasibility and testing. The program recently launched its first professional certificate programs. The M.S. in Packaging Value Chain will also debut in fall 2018. Certificate and master’s programs are offered 100-percent online.

“We are very excited to help change the world of packaging by infusing our comprehensive approach with our Learn by Doing philosophy,” said Moore regarding the center, the first of its kind to be housed in a business school.

The program is looking for strong industry partners across packaging disciplines. If you’re interested in connecting with the Packaging Value Chain Center, reach out to Moore at

Orfalea Launches Career Readiness Initiative

The Orfalea College of Business has set a goal to ensure each student feels career ready by graduation. “Career readiness means students can confidently choose a career path, navigate the hiring process, and leverage unique experiences to compete for quality jobs before graduation,” said Amy Carter, assistant dean for student success. The donor-supported initiative will bring new programs to students, including a sequence of mentoring programs tailored for each step in the college journey. Students will have access to upperclassmen, young alumni and executive mentors who can help them choose a concentration, sharpen industry-relevant skills and network with professionals as they approach graduation. Mentoring opportunities will also empower student leaders and recent graduates to build soft skills needed to build relationships and communicate effectively.

student leaders and recent graduates to build soft skills needed to build relationships and communicate effectively. Use the envelope enclosed to support the Career Readiness Initiative or give online at

Lisa Hufford Named Orfalea’s 2017 Honored Alumna

CEO and author Lisa Hufford (Business Administration, ‘93) was named the 2017 Orfalea College of Business Honored Alumna. Hufford built her career in tech sales at RR Donnelley, Modus Media Interna­tional and Microsoft. In 2006, she founded Simplicity Consulting, a Seattle-based firm supporting a thriving network of hundreds of marketing professionals.

In her latest book, Navigating the Talent Shift, Hufford outlines the movement around building on-de­mand marketing teams as an alterna­tive to traditional staffing or agency models for corporations. She is an advocate for experienced and savvy marketing professionals — especially women — in search of choice, impact and success in their work.

Hufford is a longtime supporter of the Orfalea College of Business, the Women in Business club and Cal Poly’s Center for Innovation and Entrepreneurship (CIE). She joined the CIE Founder’s Circle in 2014, providing financial support to stu­dent programs and giving her time to mentor young entrepreneurs. She also serves as a member of the college’s Dean’s Advisory Council.

For a full list of Orfalea College of Business Honored Alumni, visit

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