Cal Poly

Orfalea College of Business

T.J. Weber

T.J. Weber

Office 03-423
Phone 805-756-5793

Office Hours

Assistant Professor of Marketing

T.J. Weber

Dr. T.J. Weber is an assistant professor of Marketing in the Orfalea College of Business. He earned his Bachelor of Science in Marketing at Northern Michigan University. While at NMU, he worked as an intern for (then) Congressman Bart Stupak. In 2011, Dr. Weber joined Marquette University as an M.B.A. student and research assistant for the marketing and management departments. He was mentored by Dr. Gene Laczniak who pushed him to become involved in academic research, leading to them partnering to co-publish a chapter in Persuasion Ethics, a popular graduate school textbook.

In 2013, he entered the Ph.D. program in marketing at Washington State University. While there, his research and teaching earned him the Carson College of Business Outstanding Graduate Student Research Award, the Harold and Muriel Berkman Academy of Marketing Science Award, and the Navy and Marine Corps ROTC Honored Professor Award.

Dr. Weber’s research is focused on how marketing can be designed to better facilitate pro-social consumer decision-making. In 2015, his research on how online comments affect vaccination beliefs was published in the Journal of Advertising, leading to extensive media coverage in the New York Times, Washington Post, and LA. Times, and nearly 100 other media outlets worldwide. His in-process research examines how consumer political orientation affects consumption preferences after the Supreme Court’s 2011 decision Citizen’s United v. F.E.C. allowing firms to more actively pursue political end goals. Dr. Weber is also interested in climate change beliefs, sustainability, and has served as an anonymous reviewer for the Journal of Environmental Psychology.

B.S., Marketing, Northern Michigan University
M.B.A., Marquette University
Ph.D., Carson College of Business, Washington State University

Behavioral Research Methods
Public Policy and Marketing
Sustainability and Business Ethics

Ioannis Kareklas, Darrel Muehling, and T.J. Weber [shared first authorship] (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104 {Lead article}

Weber, T.J. and Gene R. Laczniak (2015), “Negative Political Advertisements: Some Lessons     from the Literature with an Ethical Commentary”. In M. Duffy and E. Thorson (Eds.), Persuasion Ethics. Armrock, New York: M.E. Sharpe, 115-34.

The New York Times, February 14, 2015, “What Your Online Comments Say about You,” by Anna North.
The Washington Post, February 5, 2015, “When It Comes to Vaccination, People Trust Online Commenters As Much As Doctors,” by Caitlin Dewey.
Los Angeles Times, February 4, 2015, “On the Internet, Anyone Can Speak Persuasively about Vaccines,” by Karen Kaplan.

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