Cal Poly

Orfalea College of Business

T.J. Weber

T.J. Weber

Office 03-423
Phone 805-756-5793
thweber@calpoly.edu

Office Hours
Marketing

Assistant Professor of Marketing

T.J. Weber

Dr. T.J. Weber is an assistant professor of Marketing in the Orfalea College of Business. T.J. earned a B.S. in Marketing at the Cisler College of Business at Northern Michigan University, an M.B.A. from Marquette University, and a Ph.D. in Marketing from the Carson College of Business at Washington State University. T.J.’s research focuses on understanding social problems and developing solutions via pro-social marketing interventions on social media. His research has been published in the Journal of AdvertisingJournal of Marketing CommunicationsCustomer Needs and SolutionsPublic Opinion: Quarterly and covered widely in the popular press, including the New York TimesWashington PostN.P.R., the L.A. Times, and Slate. T.J. has served as an anonymous reviewer for the Journal of Environmental Psychology and Journal of Public Policy of Marketing. T.J. is a member of Transformative Consumer Research and co-chaired its track on political polarization in 2019 at Florida State University.

T.J. has been recognized for his teaching and research, receiving the Carson College of Business Outstanding Graduate Student Research Award, the Harold and Muriel Berkman Academy of Marketing Science Award, the Navy and Marine Corps ROTC Honored Professor Award, and was 2018-2019’s Orfalea College of Business Outstanding Faculty in Marketing.

Education

  • B.S., Marketing, Cisler College of Business, Northern Michigan University
  • M.B.A., Marquette University
  • Ph.D., Carson College of Business, Washington State University

Expertise

  • Behavioral Research Methods
  • Data Visualization
  • Public Policy and Marketing
  • Sustainability and Business Ethics
  • Consumer Behavior

Publications
Rotman, Jeffrey, T.J. Weber, and Andrew Perkins [shared first authorship] (Forthcoming). “Addressing Global Warming Skepticism: The Efficacy of Process-Based Explanations on Changing Belief in Global Warming.” Public Opinion: Quarterly.

Weber, T.J., Darrel D. Muehling, and Ioannis Kareklas [shared first authorship] (2019). “How Unsponsored, Online User-Generated Content Impacts Consumer Attitudes and Intentions Toward Vaccinations.” Journal of Marketing Communications: 1-26.

Hydock, Chris, Neeru Paharia, and T.J. Weber (2019). “The Consumer Response to Corporate Political Advocacy: A Review and Future Directions.” Customer Needs and Solutions: 1-8.

Ioannis Kareklas, Darrel Muehling, and T.J. Weber [shared first authorship] (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104.

Weber, T.J. and Gene R. Laczniak (2015), “Negative Political Advertisements: Some Lessons from the Literature with an Ethical Commentary”. In M. Duffy and E. Thorson (Eds.), Persuasion Ethics. Armrock, New York: M.E. Sharpe, 115-34.

Media

  • The New York Times, February 14, 2015, “What Your Online Comments Say about You,” by Anna North.
  • The Washington Post, February 5, 2015, “When It Comes to Vaccination, People Trust Online Commenters As Much As Doctors,” by Caitlin Dewey.
  • Los Angeles Times, February 4, 2015, “On the Internet, Anyone Can Speak Persuasively about Vaccines,” by Karen Kaplan.

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