Cal Poly

Orfalea College of Business

Stern Neill

Stern Neill

Marketing Area Chair

Office 03-402
Phone 805-756-0276
Fax (805) 756-1473

Office Hours
Marketing Chair

Professor of Marketing

Stern Neill

Stern Neill is a professor at the Orfalea College of Business at California Polytechnic State University. Dr. Neill has fifteen years of experience teaching marketing and entrepreneurship courses at the undergraduate and graduate levels. Currently, he offers an innovative course on exploratory research methods to all marketing, entrepreneurship and consumer packaging students. Professionally, Dr. Neill has eight years of market research experience in the retail and wholesale industries.

Dr. Neill’s scholarly interests are in the areas of marketing strategy, entrepreneurship, managerial and organizational cognition, and business model innovation. His research is published in Entrepreneurship Research Journal, Industrial Marketing Management, Journal of Business Research, Journal of Global Marketing, Marketing Letters, and others. He also has presented research at multiple academic conferences including the American Marketing Association.

Linking strategic, global and entrepreneurial domains, Dr. Neill’s research focuses on how professionals and organizations make sense of unstructured situations and how this understanding shapes innovative behaviors and outcomes. Spanning several industries including wholesale-distribution, information technology and international trade, he primarily works with executives and entrepreneurs of small and medium sized enterprises. He also conducts field research in China and the South Pacific.

Dr. Neill received his PhD in Business Administration from Louisiana State University. He joined the faculty after eight years at the University of Washington, Tacoma. He serves on the editorial review boards of the Journal of Business Research and Industrial Marketing Management. To support his teaching and scholarly activities, he has generated more than $80,000 in grant funding.


  • Ph.D., Louisiana State University, 2000
  • M.B.A., Southeastern Louisiana University, 1994
  • B.A., Louisiana State University, 1992


  • Associate Professor — University of Washington, Tacoma
  • Visiting Scholar — University of the South Pacific
  • Visiting Scholar – Yanshan University, China
  • Director of Market Research — Neill Corporation
  • Editorial Review Board Member — Journal of Business Research
  • Editorial Review Board Member — Industrial Marketing Management

Professional Affiliations

  • Academy of Marketing Science
  • American Marketing Association
  • International Association for Chinese Management Research
  • Marketing Science Institute

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