Cal Poly

Orfalea College of Business

Stern Neill

Stern Neill

Office 03-338
Phone 805-756-0276
Fax (805) 756-1473

Professor of Marketing

Stern Neill

Stern Neill is a professor at the Orfalea College of Business at California Polytechnic State University. Dr. Neill has over twenty years of experience teaching marketing courses on developing marketing insights and innovation. Currently, he offers a course on exploratory research methods to all marketing, entrepreneurship and consumer packaging students. Professionally, Dr. Neill has eight years of market research experience in the retail and wholesale industries.

Linking strategic, global and entrepreneurial domains and spanning industries and countries, Dr. Neill’s research focuses on how individuals (executives and entrepreneurs) and organizations (businesses and startups) make sense of unstructured situations and how this understanding shapes innovative behaviors and outcomes. His research is published in Journal of Business ResearchEntrepreneurship Research JournalIndustrial Marketing Management, and others. He also conducts field research in China and the South Pacific.


  • Ph.D., Louisiana State University, 2000
  • M.B.A., Southeastern Louisiana University, 1994
  • B.A., Louisiana State University, 1992


  • Associate Professor — University of Washington, Tacoma
  • Visiting Scholar — University of the South Pacific
  • Visiting Scholar – Yanshan University, China
  • Director of Market Research — Neill Corporation
  • Editorial Review Board Member — Marketing Education Review
  • Advisory Board — Global Research Symposium on Marketing and Entrepreneurship
  • Vice Chair — Entrepreneurial Marketing SIG of the American Marketing Association

Professional Affiliations

  • American Marketing Association
  • Marketing Science Institute


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