Cal Poly

Orfalea College of Business

Shannon Montague

Shannon Montague

Office 92-C110
Phone 805-756-1726

Office Hours
Adjunct Marketing Faculty

Shannon Montague

Shannon Montague is an adjunct professor of marketing in the Orfalea College of Business. She has 15 years of industry experience. She has developed international marketing strategies for a late stage technology start-up, and consulted on marketing plans for a digital marketing agency. In addition to lecturing at Cal Poly, she is an account executive at Etna Interactive, where she collaborates with technology and marketing teams to optimize digital marketing effectiveness for her clients. Before joining Etna Interactive, Shannon headed the marketing department for Intelesens, a medical technology company in Belfast, Northern Ireland. While working with Intelesens, she provided the marketing expertise for the multi-disciplinary Team Intelesens/scanadu which was a finalist for the Qualcomm Tricorder X-Prize, a $10M global competition aimed at revolutionizing and disrupting current health models. She collaborated with a team of physicists, physicians, biochemists, and engineers while managing the market application of the new technology.

In addition to her corporate experience, Shannon is working on scholarly research with other faculty members at Cal Poly to examine how to enhance brand image through social media sharing. Shannon earned her B.A. degree in history at Cal Poly and her M.B.A. from the University of Ulster in Northern Ireland. She has a wide range of industry experience, beginning in 2003 with brand marketing and market research roles at Coors Brewing Company in Golden, Colorado. She held management positions for Enterprise Rent-A-Car in the US and Northern Ireland where she won numerous sales and management awards.

In her free time, Shannon is an avid hiker, having recently summited Half Dome in 2017. Personal interests also include photography, technology, and travel.


M.B.A., Marketing & Finance, University of Ulster, 2012

B.A., History, Cal Poly, 2004

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