Mitch Wolf

Course Materials

• BUS 446 Syllabus

Education

• MBA, Marketing & Finance, Wharton Graduate School, 1978
• MA, Psychology, Ohio State University, 1973
• BA, Psychology, State University of New York at Cortland, 1972

Teaching Specializations

Small Business Management, Promotion Strategies, New Product Marketing, International Marketing

Business & Industrial Experience

DAMM Fine Pizza, Franchisee of Blaze Pizza in Central California, Wolf Consulting, Steno-Wolf Associates, Franchisee of Taco Bell & Pizza Hut, President; Saatchi & Saatchi Consulting, Senior Vice President; Taco Bell, Senior Director of Marketing-New Products; Kenner Products (General Mills), Director of Marketing;7-Up Food Products Division, Director of Marketing; and Wilson Sporting Goods (Pepsico), Brand Manager.

Travel

France, Ireland, Italy, England, Australia, South Africa, Botswana, Rwanda, Tanzania, and Zimbabwe

Interests

Sailing, Photography, Golf

Publications

• “Do Generations Matter for Wine Segmentation?”, Journal of Wine Research 2018
• “Who is the target consumer for Fair Trade Wine in the United States”, American Association of Wine Economists.
• Chapter in “Successful Social Media & Ecommerce Strategies in the Wine Industry”, Edited by Gergely Szolnoki, Liz Thach and Dani Kolb.