Cal Poly

Orfalea College of Business

Mitch Wolf

Office 92-C110
Phone 805-756-0013

Mitch Wolf

Course Materials


  • MBA, Marketing & Finance, Wharton Graduate School, 1978
  • MA, Psychology, Ohio State University, 1973
  • BA, Psychology, State University of New York at Cortland, 1972

Teaching Specializations

Small Business Management, Promotion Strategies, New Product Marketing, International Marketing

Business & Industrial Experience

DAMM Fine Pizza, Franchisee of Blaze Pizza in Central California, Wolf Consulting, Steno-Wolf Associates, Franchisee of Taco Bell & Pizza Hut, President; Saatchi & Saatchi Consulting, Senior Vice President; Taco Bell, Senior Director of Marketing-New Products; Kenner Products (General Mills), Director of Marketing;7-Up Food Products Division, Director of Marketing; and Wilson Sporting Goods (Pepsico), Brand Manager.


France, Ireland, Italy, England, Australia, South Africa, Botswana, Rwanda, Tanzania, and Zimbabwe


Sailing, Photography, Golf


  • “Do Generations Matter for Wine Segmentation?”, Journal of Wine Research 2018
  • “Who is the target consumer for Fair Trade Wine in the United States”, American Association of Wine Economists.
  • Chapter in “Successful Social Media & Ecommerce Strategies in the Wine Industry”, Edited by Gergely Szolnoki, Liz Thach and Dani Kolb.

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