Lynn Metcalf

Dr. Lynn Metcalf is Professor of Entrepreneurship in the Orfalea College of Business at California Polytechnic State University. In 2014, she received the Hood Professorship of Marketing. She has professional and academic experience in qualitative research methods. Over the past 10 years, she has worked with students on product development and launch projects for numerous client companies. While on professional leave from Cal Poly, Dr. Metcalf supported strategy development and articulation at Philips, as well as new product development. She incubated and nurtured relationships with research faculty and their graduate students at major research universities in the U.S.

Dr. Metcalf’s research interests are broad and include qualitative research methods, package design for marketability, innovation and entrepreneurship, and international business negotiation. Her research appears in the Journal of World Business, International Journal of Cross-Cultural Management, European Journal of Marketing, Industrial Marketing Management, and others. She also has presented research at multiple academic conferences including the Academy of International Business.

Education

• Ph.D. University of South Carolina: Marketing and International Business
• Master in International Management, Thunderbird School of Global Management
• B.A. University of Oregon: International Business

• Stanford Graduate School of Business: Executive Course Negotiation and Influence Strategies
• Institute for Intercultural Communication: Cross-Cultural Training in International Corporations

Experience

• Visiting Professor:
  • Monterey Institute of International Studies
  • Helsinki School of Economics and Business Administration – Mikkeli Institut de Gestion Sociale. – Paris American Graduate School of International Management (Thunderbird)
• Director, University Alliance Office – Philips Electronics, Palo Alto
• Consultant:
  • Global Resources, Inc.
  • Sun Microsystems
  • U.S. Navy