Joan Lindsey-Mullikin

Dr. Joan Lindsey-Mullikin is Professor of Marketing at the Orfalea College of Business. She received her MBA and Ph.D. from the University of Arizona – Tucson.

Her research interests include pricing, social media, and sustainability. She has published in the Journal of Retailing, the Journal of Business Research, Business Horizons, Journal of the Academy of Marketing Sciences, Journal of Applied Social Psychology, and the Journal of Consumer Affairs.

Her teaching interests include Product Management and Industry-based Learn by Doing social media projects in the class Social Media’s Role in Integrated Marketing Communications in the new Integrated Marketing Communications minor.

She has received teaching awards as well as awards for her research.
She currently holds the Julie and Richard Hood Professorship in Marketing. She is the OCOB Director of Research. In addition, she currently serves on the Faculty Affairs Committee (FAC). Dr. Lindsey-Mullikin’s industry experience included employment at the McDonnell Douglas Corporation. The position included negotiating missile weapon system’s price and terms and conditions.

Education

• B.S. Business Administration — University of Missouri, Columbia
• MBA — University of Arizona, Tucson, Arizona
• Ph.D. — University of Arizona, Tucson, Arizona

Experience

• McDonnell Douglas Corporation
• Babson College (tenured)