Cal Poly

Orfalea College of Business

Joan Lindsey-Mullikin

Joan Lindsey-Mullikin

Office 03-415
Phone 805-756-1179
Fax (805) 756-1473

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Joan Lindsey-Mullikin

Dr. Joan Lindsey-Mullikin is Professor of Marketing at the Orfalea College of Business. She received her MBA and Ph.D. from the University of Arizona – Tucson.

Her research interests include consumer behavior, pricing, social media, and sustainability. She has published in the Journal of Retailing, the Journal of Business Research, Business Horizons, Journal of the Academy of Marketing Sciences, Journal of Applied Social Psychology, and the Journal of Consumer Affairs.

Her teaching interests include Consumer Insights – a study of consumer behavior and related subject.

She has received teaching awards as well as awards for her research.
She currently holds the Julie and Richard Hood Professorship in Marketing. Dr. Lindsey-Mullikin’s industry experience included employment at the McDonnell Douglas Corporation. The position included negotiating missile weapon system’s price and terms and conditions.


  • B.S. Business Administration — University of Missouri, Columbia
  • MBA — University of Arizona, Tucson, Arizona
  • Ph.D. — University of Arizona, Tucson, Arizona


  • McDonnell Douglas Corporation
  • Babson College (tenured)

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