Cal Poly

Orfalea College of Business

Javier de la Fuente

Javier de la Fuente

Office 03-328
Phone 805-756-1607
Fax (805) 756-6111

Office Hours
Industrial Technology & Packaging

Assistant Professor of Industrial Technology

Javier de la Fuente

Dr. de la Fuente serves as Assistant Professor of Industrial Technology and Packaging in the Orfalea College of Business at the California Polytechnic State University. He teaches courses in design thinking, product design and development, computer aided design, and packaging.

Dr. de la Fuente’s background includes industrial and graphic design, packaging, and scientific research. His research interest lies in the area of user-centered design, universal/inclusive design, communication of functionality (affordances), and healthcare packaging.

He has more than 30 publications including books chapters, peer-reviewed articles, refereed conferences, and trade-press articles. He has co-authored the “Packaging Design and Development” and the “Medical Device Packaging” chapters in the last edition of the Wiley Encyclopedia of Packaging Technology. One of his papers won the prestigious Best Paper Award at the Cambridge Workshop on Universal Access and Assistive Technology organized by the Engineering Department at University of Cambridge.

Dr. de la Fuente is also co-founder and partner at Factor IDD, a design and innovation consulting firm specializing in packaging, product design, and brand identity. Many of his designs have received local and international awards.

He holds a five-year degree in industrial design summa cum laude from the Universidad de Buenos Aires and a master and doctorate degree in packaging from Michigan State University.


  • Ph.D., Packaging, Field of study: Human-package interaction
    Michigan State University, 2013
  • M.S., Packaging, Field of study: Universal design and child-resistant packaging
    Michigan State University, 2006
  • BID, Industrial Design, Summa cum laude
    Universidad de Buenos Aires, 1998

Professional Experience

  • Co-founder & Partner, Factor IDD, LLC
  • Research/Teaching Assistant, School of Packaging, Michigan State University
  • Industrial Designer, Grupo Estratégico de Diseño
  • Web Designer, Editum SRL
  • Computer Programmer, Best Informática

Selected Honors and Awards

  • Editorial board member, Packaging Technology and Science
  • Italian Packaging Technology Awards Judge, Institute of Packaging Professionals, USA
  • Best Paper Award, CWUAAT’10, Department of Engineering, University of Cambridge, United Kingdom
  • Beta Gamma Sigma (ΒΓΣ) Membership, In recognition of high scholastic achievement, USA
  • Phi Kappa Phi (ΦKΦ) Membership, In recognition of high academic achievement, USA
  • Amcor PET Fellowship, School of Packaging, Michigan State University
  • Clear Choice Awards 2012, Judge, Glass Packaging Institute, Washington, DC
  • Amcor Flexibles Packaging Design Prize Competition, 1st Prize Healthcare Category, United Kingdom

Courses at Cal Poly

  • IT 233: Product Design with CAD
  • IT 326: Product Design and Development
  • IT 330: Packaging Fundamentals
  • IT 430: Healthcare Packaging
  • IT 435: Packaging Development

Research Interests

  • User-centered design
  • Universal/Inclusive design
  • Ergonomics and design
  • Affordances in design
  • Healthcare packaging
  • Branding and structural and graphic package design

Recent Publications

  • de la Fuente J, Gustafson S, Twomey C, and Bix L. An Affordance-based Methodology for Package Design. Packaging Technology and Science 28 (2015) 157-171
  • Leitkam ST, Bix L, de la Fuente J, and Bush TR. Mapping Kinematic Functional Abilities of the Hand to Three Dimensional Shapes for Inclusive Design. Journal of Biomechanics 48 (2015) 2903–2910
  • de la Fuente J, Tachibana D, Leemon K, Liu C, Twomey C, Roy S, Bix L, and Bisheff S. Measuring the Effect of Affordances on a Crash Cart Medicine Packaging. Proceedings of the 27th IAPRI Symposium, Valencia, Spain, June 8-11, 2015
  • Korhonen VM, de la Fuente J, Hurley RA, Chrysochou P, Cristina F. Guzmán-Siller CF, Castillo Cabezas J, González-Buesa J, Tanprasert K, Pettersen MK, and Yildirim S. Package Value for the Millennial Generation: Results of a Cross-Continental Study. Proceedings of the 27th IAPRI Symposium, Valencia, Spain, June 8-11, 2015
  • de la Fuente J. Design Thinking in Packaging Education. Packaging World Magazine, September 2015, p. 42
  • de la Fuente J. Design for Intuitive Use. Packaging World Magazine, March 2014, p. 28

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