Cal Poly

Orfalea College of Business

Greg Steinberger

Greg Steinberger

Office 092M-C102
Phone 805-756-1742


Greg Steinberger

A creative entrepreneur and marketing expert who created Doc Burnstein’s Ice Cream Lab in 2003, growing it into an iconic regional brand and publicly-owned Benefit Corporation. Greg bring 30+ years of business leadership, brand building, corporate HR management, and military service experience in varied industries and company sizes, from start-up to Fortune 500. 


  • M​​​​BA, University of California, Berkeley, 1994
  • BBA – Marketing, University of Wisconsin, Madison, 1986

Professional and Teaching Areas of Emphasis

  • Marketing
  • Branding
  • Entrepreneurship 
  • Corporate Social Responsibility


  • Adjunct Marketing Lecturer, Orfalea School of Business, Cal Poly San Luis Obispo
  • Founder/CEO, Community Business Association, 2019-Present
  • Founder, Doc Burnstein’s Ice Cream Lab, 2003-2019
  • Senior Professional, Human Resources, various industries, 1994-2002
  • Naval Flight Officer, US Navy, 1986-1994

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