Cal Poly

Orfalea College of Business

Gary Katz

Gary Katz

Office 92-C102
Phone 805-756-5576
gmkatz@calpoly.edu

Office Hours
Adjunct Marketing Faculty

Lecturer

Gary Katz

Gary Katz joined the Cal Poly marketing faculty in Spring 2019 following a long professional and teaching career in Silicon Valley.

In addition to his teaching role at Cal Poly, Gary is a board member of ClearAction Continuum, a company he co-founded in 2017 to launch a SaaS-based customer experience momentum platform.

Before joining Cal Poly, Gary was an adjunct faculty member at UCSC-Extension in Silicon Valley where he taught public relations and architected the world’s first course on marketing operations (MO). A pioneer in the MO field, Gary founded Marketing Operations Partners, the first strategic consulting firm focused on MO, in 2006.

From 2014-2017, Gary developed the integrated go-to-market strategy and managed the beta program that enabled global semiconductor manufacturer Renesas Electronics to enter the Internet of Things (IoT) market.

Education
MS Human Resources and Organization Development, University of San Francisco
BS Public Relations, San Jose State University

Certifications
Accredited Partner, Market Culture Market Responsiveness Index (business performance/customer culture measurement)
Certified Strategic Planning Process Facilitator, Institute of Cultural Affairs
Voice of the Customer/Voice of the Employee Program Technical Facilitator, Sun University
Accredited by the Public Relations Society of America (APR)  

Other experience
Chair, Marketing Operations and Technology Summit, 2013-14
Chief Marketing Officer, Northern California Chapter, Business Marketing Association, 2012-13
International Board Member and Thought Leadership Committee, Business Marketing Association, 2008-09
Chief Financial Officer, Silicon Valley Chapter, American Marketing Association, 2006-2009
Track Chair, Henry Stewart Marketing Operations Conference, 2005-08
Communications Director, ShoreTel, 2004
President, Silicon Valley Chapter, Public Relations Society of America, 2003
International Marketing Director, Aplix, 2002-03
Sr. Manager, Corporate Communications and Investor Relations, Insignia Solutions, 1999-2002
Published author: Chief Marketer, MarketingProfs, CMO.com, CMO Council PeerSphere Magazine, The Journal of Digital Asset Management

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