Cal Poly

Orfalea College of Business

Chris Hydock

Chris Hydock

Office 03-344
Phone 805-756-7614
chydock@calpoly.edu

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Marketing

Assistant Professor

Chris Hydock

Dr. Chris Hydock is an Assistant Professor of Marketing in Cal Poly’s Orfalea College of Business. In his research, Dr Hydock seeks to impact both theory and practice while promoting consumer interests. He employs a variety of methods in his research, including surveys, field studies, and analysis of secondary data, but most often uses experimental methods. He focuses on contextual factors that influence consumption decisions and inform brand strategy; this includes streams of research that examine marketing tactics, marketing research, and corporate political advocacy. His research has been published in top journals including Management Science, Consumer Needs and Solutions, Appetite, and Behavior Research Methods.

Prior to his time at Cal Poly Dr. Hydock worked as an Assistant Professor of Research at Georgetown University’s McDonough School of Business and with the Georgetown Institute for Consumer Research. He received his PhD in Cognitive Neuroscience from George Washington University and BA in Psychology from the University of Colorado. Currently Dr. Hydock teaches Principles of Marketing; in the past he has also taught Marketing Strategy and Analytics, Research Methods, Introduction to Psychology, and Memory and Cognition.

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