Cal Poly

Orfalea College of Business

Bruce Greenbaum

Bruce Greenbaum

Associate Dean for Programs and Learning

Office 03-455C
Phone 805-756-1755

Associate Dean for Programs and Learning and Associate Professor of Management, Human Resources, and Information Systems

Bruce Greenbaum

Dr. Bruce Greenbaum is currently serving as Associate Dean for Programs and Learning at the Orfalea College of Business. He received his Ph.D. from the University of Texas at Austin’s McCombs School of Business and an M.B.A. from the University of Michigan’s Ross School of Business.

Dr. Greenbaum’s research interests focus on the varied micro and macro-level effects on a firm’s strategic decisions. His recent research focuses on the microfoundations of firm strategic actions, including the influence of CEO personality on firm innovation activities and the role of interpersonal relationships on professional service firms’ client retention decisions. His work has been published in outlets such as the Strategic Entrepreneurship Journal and Administrative Science Quarterly. Dr. Greenbaum also has ongoing research exploring the effects of hiring star performers on future firm performance.

Prior to entering academia, Dr. Greenbaum spent more than 12 years as an investment banker working with middle market clients on mergers and acquisitions in a variety of global industries. He also worked as an IT systems consultant for three years, developing customer service systems for large multinational firms.


  • Ph.D., Business Administration, McCombs School of Business, University of Texas at Austin
  • M.B.A., Finance and Corporate Strategy, Ross School of Business, University of Michigan
  • B.S., Commerce, McIntire School of Commerce, University of Virginia


  • Macquarie Securities – Senior Vice President, M&A
  • Giuliani Capital – Senior Vice President, M&A
  • Ernst & Young Corporate Finance LLC – Vice President, M&A
  • Andersen Consulting – Senior Consultant

Recent Publications

Y. Sekou Bermiss & Bruce E. Greenbaum. 2016. Loyal to Whom? The Effect of Relational Embeddedness and Managers’ Mobility on Market Tie Dissolution. Administrative Science Quarterly, 61(2): 254-290.

Luis L. Martins, Violina P. Rindova & Bruce E. Greenbaum. 2015. Unlocking the Hidden Value of Concepts: A Cognitive Approach to Business Model Innovation. Strategic Entrepreneurship Journal, 9: 99-117.

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