International Journal of Internet Marketing and Advertising (IJIMA)

Published by Inderscience Enterprises Ltd., Geneva, Switzerland

ISSN 1477-5212

Vol. 1, No. 1, January-March 2004

CONTENTS OF SAMPLE ISSUE

Editorial: Internet marketing and advertising
Eldon Y. Li, Yuan Ze University, Taiwan and California Polytechnic State University, USA
HsiuJu Rebecca Yen, Yuan Ze University, Taiwan

Boost customer loyalty with online support: the case of mobile telecomms providers
Allard van Riel, University of Maastricht, The Netherlands
Veronica Liljander, Swedish School of Economics and Business Administration, Finland
Jos Lemmink, University of Maastricht, The Netherlands
Sandra Streuken, University of Maastricht, The Netherlands

Characteristics and internet marketing strategies of online auction sellers
Richard C. Becherer, The University of Tennessee at Chattanooga, USA
Diane Halstead, The University of Tennessee at Chattanooga, USA

Behavioral differences between consumers attracted to shopping online vs. traditional supermarkets: implications for enterprise design and marketing
Rick L. Andrews, University of Delaware, USA
Imran S. Currim, University of California at Irvine, USA

Understanding online shopping behavior using transaction cost economics approach
Thompson S.H. Teo, National University of Singapore, Singapore
Pien Wang, , National University of Singapore, Singapore
Chang Hong Leong, , National University of Singapore, Singapore

Internet marketing standards: institutional coherence issues
Patricia Ryan, Macquarie University, Australia

Consumer adoption of the Internet as information search and product purchase channel: some research hypotheses
Byeong-Joon Moon, KyungHee University, South Korea