Orfalea college of business
California Polytechnic State University
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Marketing Curriculum

To:             Current and Prospective Marketing Students

From:        Norm Borin Area Chair

Subject:    Marketing’s New Curriculum – Start Date is Fall 2005!

Date:         October 19, 2004

 

We are attempting to make the transition to our new curriculum as easy as possible.  However, how it specifically affects you depends upon which scenario you fall under.

Scenario 1

Completing Concentration requirements by end of Summer 2005.  – No need to do anything!

For all other scenarios you need to choose which catalog you would like to be on.  Please keeping in mind that you can’t be on one catalog for concentration and another for everything else – it’s all or none.

 

Scenario 2

Only need Senior project and/or Bus 455 to complete concentration.  No need to do anything regardless of catalog.  Note marketing senior projects will now be either 461/462 or Bus 464. 

Scenario 3

Still taking some electives.   Staying on old catalog.  We will only have 6 marketing classes in our new curriculum.  Since the old curriculum had 7 total classes to take you will need to find another class to complete concentration. We can advise you on what to take.  See table below to see substitutions for old and new curriculum.  Please note that classes only count once towards concentration. We have listed them in multiple places to ease the transition

Scenario 4

Still taking some electives.  Switching to new catalog.  See table below for substitutions.  Please note that classes only count once towards concentration. We have listed them in multiple places to ease the transition.

 

Old Curriculum

Substitutes for

New Curriculum

347

 

419

348, 349, 446, 453

 

418

446,448 450, 452, 457, 470

 

452

450,  458 , 459

 

451

454

 

461/462

Any elective or 461/462

 

454

455

 

455

 

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Orfalea College of Business
Cal Poly
1 Grand Avenue
San Luis Obispo, CA 93407
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