Marketing prepares you for a variety of career paths including:
- Digital Marketing
- Market Research
- New Product Development
- Non Profit
- Product Management
- Client Management
- Public Relations
Robert graduated from Cal Poly in 2012 and began working with Workday, a software company in the Bay Area. He originally connected with Workday at an American Marketing Association (AMA) meeting when he served as the VP of Corporate Sponsorship. Robert used his sales background as an outbound lead generator at Workday and eventually became their education program manager before starting his own voice over service company, RDF Voice. Watch the video for advice from Robert.
After graduating from Cal Poly in 2013, Amy sent out several resumes through LinkedIn and eventually got an interview with Veeva Systems, a cloud-based service for life science companies. Although she did not get the position she interviewed for, she was offered a contract position. In her two months as a marketing contractor, she impressed the CMO and CEO of Veeva Systems with her drive and her passion for marketing and was offered a full-time position. Watch the video for advice from Amy.
Graduating in 2006, Richard was a part of the first group of students to experience the new marketing program. After graduation, he interned with The Walt Disney Company. Then, he found the perfect fit-- a position with Nissan that supported product development and design. At Nissan, Richard employed research techniques covered in the marketing curriculum to spot new opportunity spaces: secondary research, ethnographies, focus groups, and surveys. From Nissan, Richard moved to Yakult USA & then to Lieberman Research Worldwide. Watch the video for advice from Richard.
Matt graduated in 2004 and started with Google as an AdWords coordinator. Matt has had a great ride with Google, where he is currently a manager, large customer sales. That means he is responsible for customer relationship building; sales coaching, sales target setting, performance management; and career coaching. Watch the video for advice from Matt.
What else can Marketing students do to ensure success after graduation?
- Learn more about marketing related careers. Join the Cal Poly Marketing Community site.
- Become a part of Cal Poly’s AMA, where you’ll meet marketing professionals representing a variety of positions and industries.
- Talk with your Marketing Advisor about career goals.
- Find a mentor through the Orfalea College Executive Partners Program.
- Develop a LinkedIn profile and join the LinkedIn Cal Poly
Marketing Alumni group.
- Find an internship that builds your portfolio of career-related experiences.
- Check out these links to career resources.
- Browse MustangJOBS for opportunities.
Marketing Careers — Jobs, Salaries, and Paths in the Art of Persuasion
Cal Poly Career Services — career planning links, job listing links, career information and help
Single click access through your portal account – find local, part-time jobs, internships, and career postings for Cal Poly students, in addition to information about employers who recruit marketing students
Career books available in the Career Resource Center at Career Services (Bldg. 124, Room 117): Career Opportunities in Advertising and Public Relations, Career Opportunities in the Retail and Wholesale Industry, Careers in Advertising, Careers in Marketing.
News, resources, and career information about consulting jobs
Great job search website for sales and marketing jobs nationwide
Marketing and sales job listings