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Cal Poly Students Take Second in 48 Hour Re-Pack

Repack - HeaderA team of Orfalea College of Business students placed second in the nation in the 48 Hour Re-Pack, a competition that challenges students to redesign a consumer product’s packaging in just two days. Industrial technology and packaging students Rebecca Kisch, Janel Takeda, Sally Yingst, Sarah Deffner and Caitlin Khamasta recently traveled to Atlanta, Ga. for their final presentation and the awards ceremony. The team received $2,000 in prize money along with their awards.

The team redesigned packaging for a line of gluten-free four called Nature’s Medley. The design acknowledged the culture shift toward healthier alternatives to all-purpose flour used in small quantities with more natural packaging materials. The striking nine-sided package featured pour spout with a removable lid that doubled as a measuring cup. The recyclable paperboard would also protect against pests and transportation damage. Cal Poly’s team not only engineered the package’s structure and designed its labeling, it produced a video showcasing the packaging’s benefits — all within 48 hours. To view the video, visit www.youtube.com/watch?v=e1NlzBQJls8.

This is the first time Cal Poly has competed in the 48 Hour Re-Pack. The competition “encourages creative problem-solving and “smart design” for packaging of everyday products.” This year marked the sixth annual event, hosted by the Institute of Packaging Professionals’ Southeastern Chapter.

For more details on Cal Poly’s design, click here.

Posted May 11, 2015

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