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Marketing Professor Emeritus
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Education
- Ph.D., Business Administration/Marketing, Virginia Polytechnic Institute and State University, 1979
- MBA, Quantitative Methods, The Pennsylvania State University, 1972
- BS, Management, Point Park College, 1970
Teaching Specialization
Marketing Research, Quantitative Models in Marketing
and Marketing Strategy
Additional College/University Experience
Montana State University, Utah State University, University
of Arkansas, Little Rock and Texas Christian University
Areas Published
Journal of Management Information Systems; California
Management Review; Journal of Advertising Research, Information
and Management; Journal of The Academy of Marketing Science
Professional Organizations and Positions Held
Track Chair - Marketing, National DSI, Vice President
and Board of Directors, Decision Sciences Institute; Past president
of Western Decision Sciences Institute
Business, Industrial, Government Experience
Sales and managerial experience
Consulting Experience
Extensive consultation in the marketing/sales area
Additional Languages
Spanish
Foreign Travel
Extensive European and Pan American travel
Outside Interests
Sports, museums and travel
