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Professor of Marketing
Office: 03-448 |
Education
- Ph.D., Michigan State University
Career Biography
Dr. Danes is Professor of Marketing with a long history of innovation
in marketing. He pioneered the development of the Automated Interviewing
Network for Truck stops and Travel Centers nationwide; and has
developed trial models for large Super-regional Shopping Malls.
Danes brings over 20 years of tools development. His work is presented
in Mathematical Models of Attitude Change (with John E. Hunter
and Stanley Cohen), Academic Press. His work in Bayesian conjoint
analysis, in the Journal of Marketing Research, it is the core
algorithm for Bayesian conjoint analysis now commonly used in
advanced product-development tools. His work in multidimensional
scaling (with Joseph Woelfel), in Multivariate Techniques in Communication
Research, Academic Press has led to innovative software developments.
His Internet sampling models have been endorsed by World Wide
Web Consortium and published in the W3C's World Wide Web Journal:
The Web After Five Years (O'Reilly & Associates, 1996). Danes'
current tool development efforts are focused on integrating text
analysis with quantitative decision tools, and unbiased estimation
of finite population parameters for nonrandom samples. He has
consulted for leading companies including 3M and Arthur D. Little,
Incorporated. Danes is also currently director of the Survey Research
Laboratory at the Orfalea College of Business.
Danes has published in the following
- Journal of Marketing Research
- Journal of Consumer Research
- Human Communication Research
- Communication Yearbook
- Current Issues and Research in Advertising
- Journal of Sales Management and Personal Selling
- World Wide Web Journal
- Multivariate Techniques in Communication Research
Teaching Specializations
- High Tech Marketing
- Buyer Behavior
- Market Engineering
