Marketing Professor E-mail: nborin@calpoly.edu Phone: (805) 756-1762 Fax: (805) 756-1473 Office: 03-406 Hours: By Appointment

Education

• Ph.D., Darden Graduate School of Business, University of Virginia, 1992
• MBA, California State University - Sacramento, 1987
• BS, Wildlife Fisheries University of California - Davis, 1981
  Teaching Specializations
• Promotional Strategy, Consumer Goods Marketing, Marketing Strategy and Market Planning

Additional College/University Experience

• Visiting Professor Seinajaki Polytechnic, Seinajoki Finland
• Visiting Instructor Santa Clara University
• Instructor, McIntire School of Commerce, University of Virginia, Virginia

Research Interests and Experience
Internet Advertising Effectiveness, Shelf Management Optimization Models, Channel Dynamics, Marketing Education Pedagogies

Selected Journal Publications
Decision Sciences, Journal of Retailing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Eduacation for Business, Journal of the Academy of Business Education

Areas Published
Decision Science, Journal of Retailing, Journal of Direct Marketing and Journal of Education for Business

Honors/Awards

• Bank of America Community Development Grant 2003
• Distinguished Teacher of the Year Cal Poly
• William Davidson Journal of Retailing Best Paper of the Year Award 1995

Vita
Resume

Outside Interests
Hiking, bicycling, reading