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Norm Borin

Marketing Professor

E-mail: nborin@calpoly.edu
Phone: (805) 756-1762
Fax: (805) 756-1473
Office: 03-406

Education

Ph.D., Darden Graduate School of Business, University of Virginia, 1992
MBA, California State University - Sacramento, 1987
BS, Wildlife Fisheries University of California - Davis, 1981

Teaching Specializations

Promotional Strategy, Consumer Goods Marketing, Marketing Strategy and Market Planning

Additional College/University Experience

Visiting Professor Seinajaki Polytechnic, Seinajoki Finland
Visiting Instructor Santa Clara University
Instructor, McIntire School of Commerce, University of Virginia, Virginia

Research Interests and Experience

Internet Advertising Effectiveness, Shelf Management Optimization Models, Channel Dynamics, Marketing Education Pedagogies

Selected Journal Publications

Decision Sciences, Journal of Retailing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Eduacation for Business, Journal of the Academy of Business Education

Areas Published

Decision Science, Journal of Retailing, Journal of Direct Marketing and Journal of Education for Business

Honors/Awards

Bank of America Community Development Grant 2003
Distinguished Teacher of the Year Cal Poly
William Davidson Journal of Retailing Best Paper of the Year Award 1995

Vita

Resume

Outside Interests

Hiking, bicycling, reading