Senior Projects
Senior Projects (BUS 464) Advised by Marketing Area Faculty
|
Project |
What do I do and when? |
Which quarter? |
|---|---|---|
|
Consumer Brands |
Contact Professor Jeff Hess during Spring quarter before Fall registration for more information and to obtain a permission number. |
Fall 2013 This is a one-quarter project.
|
|
Sales Development Program |
Contact Professor Lisa Simon either before fall or winter quarter registrations for more information and to obtain a permission number. |
Runs Fall and Winter quarters. This is a one-quarter project. Students sign up for either fall or winter. |
|
Social Media Marketing |
Contact Professor Jeff Danes either before winter or spring quarter registrations for more information and to obtain a permission number. |
Runs Winter and Spring quarters in 2014. This is a one-quarter project. Students sign up for either winter or spring. |
|
Consumer Brands |
Contact Professor Jeff Hess during Winter quarter before Spring registration for more information and to obtain a permission number. |
Spring 2014 This is a one-quarter project.
|
Consumer Brands Senior Project
Teams work on projects proposed by consumer brands such as Vans, Ella Moss and Splendid, in this one-quarter long project. Students work with the client organization to define the set of challenges that will be addressed. Typical projects include maximizing e-commerce opportunities, characterizing and defining target markets, refining product concepts, and developing integrated marketing communications plans and marketing plans. Students produce deliverables that provide tangible value to clients such as website design concepts, purchase driver investment recommendations and loyalty building maps.
Sales Development Program
Explore the selling profession and develop selling skills. The core of the program is designed to enable students to practice their selling skills in preparation for the OCOB Sales Competition with the winner having the opportunity to travel, all expenses paid, to the National Collegiate Sales Competition in Atlanta, GA, March 1-4, 2013 (http://coles.kennesaw.edu/ncsc/). Both competitions provide the opportunity to gain valuable industry exposure and to win cash prizes in the process.
Social Media Marketing Senior Project
The way people shop has changed. Buyers are in much greater control of what information they receive and how they receive it. The Internet and the emergence of sites like Google, Yahoo, MSN, digg, and del.icio.us has changed modern business’ relationship with customers. Now, mobile media are again changing shopping behavior and the way we connect with customers. Buyers are able to get information about different vendors, products, and industries without direct interaction.
In this quarter-long project, student teams will implement social media marketing projects, employing some of the newest marketing methods, including
- Social media optimization (SMO)
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Blogging and leveraging the blogosphere
- Buzz marketing
- Targeted landing pages
- Conversion tools and marketing analytics
San Luis Obispo, California 93407