Marketing

Marketing

Marketing Area Office

Location 03-404
Phone (805) 756-1543
Fax (805) 756-6111

Office Hours

Mon–Thu 8am—4:30pm
Fri 8am—4pm

Administration

Area Chair
Lynn Metcalf
Admin. Coordinator Amanda Santos

Newsletters

2015 Newsletter
Mktg-Newsletter


Marketing

A business degree in marketing from the Orfalea College of Business gives you the tools you need to deliver immediate value to the organization that hires you.

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About Marketing

Cal Poly’s Marketing concentration cultivates agile marketers, who integrate data analytics, critical thinking and creativity. The curriculum is a conscious balance among the technical rigors of data, the nuance of creative strategy, and the finesse of customer relationship management.

Students engage in hands-on projects that provide experience and confidence. From market research to communications strategies, students have opportunities to provide data-driven guidance and creative solutions to local startups, Cal Poly organizations, and the community.

Marketing graduates are career ready, confident, and prepared to lead in an ever-changing marketing environment. As a discipline with broad applications, the Marketing Management Concentration offers flexible career paths and work styles. Graduates are in demand for positions in market research and analytics; business development and sales; and marketing communications, advertising, digital and product marketing.

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