Marketing

A business degree in marketing from the Orfalea College of Business gives you the tools you need to deliver immediate value to the organization that hires you.

About Marketing

Marketing is about understanding customer wants and needs, which is accomplished by building strong customer relationships. Marketers must have the ability to understand customers so they can accurately communicate customer needs to their own companies. Ultimately, marketing focuses on building value for customers and communicating and delivering that value.

Focused on the customer experience, Marketing graduates from the Orfalea College of Business are able to obtain customer information and use it to make business decisions; generate refine and test ideas for new products and services; and build and manage brand equity.