Marketing Area Office

Location 03-404
Phone (805) 756-1543
Fax (805) 756-6111

Office Hours

Mon–Thu 8am—4:30pm
Fri 8am—4pm


Area Chair
Norm Borin
Admin. Coordinator Amanda Santos


2015 Newsletter


A business degree in marketing from the Orfalea College of Business gives you the tools you need to deliver immediate value to the organization that hires you.

About Marketing

Cal Poly’s Marketing concentration cultivates agile marketers, who integrate data analytics, critical thinking and creativity. The curriculum is a conscious balance among the technical rigors of data, the nuance of creative strategy, and the finesse of customer relationship management.

Students engage in hands-on projects that provide experience and confidence. From market research to communications strategies, students have opportunities to provide data-driven guidance and creative solutions to local startups, Cal Poly organizations, and the community.

Marketing graduates are career ready, confident, and prepared to lead in an ever-changing marketing environment. As a discipline with broad applications, the Marketing Management Concentration offers flexible career paths and work styles. Graduates are in demand for positions in market research and analytics; business development and sales; and marketing communications, advertising, digital and product marketing.

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